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Lauren Woolf: WAGMI* (Aren't we?)

TechSoup Connect: Tech for Good New Zealand

Tuesday, September 13, 2022, 8:00 – 9:00 PM UTC


About this event

*We All Gonna Make It.

A now-popular Web3 term, mostly used in the Crypto and NFT space to express camaraderie to fellow traders, friends or followers. It's a rallying cry for everyone to be successful in the space, but is it really possible...?

THIS IS A TICKETED EVENT: BOOK VIA HUMANITIX https://events.humanitix.com/lauren-woolf-wagmi-aren-t-we

Pay what you can to support the sustainability of the Tech for Good community.

Lauren Woolf joins Tech for Good NZ to speak at our first breakfast event. Lauren is a creative, a change-maker, an all around amazing human and we cannot wait for her to share her story and recent deep dive into the world of Web3.

Doors open at 8:00am, for a 8:10 start.

There will be tea, coffee and pastries to be enjoyed.

A huge thank you to Spark Foundation for hosting this event.


Lauren Woolf has a career in advertising and marketing that spans over 25 years, of which most were spent in senior leadership roles at Ogilvy, British American Tobacco, and in the marketing services company she started then sold in Switzerland; Antipod. Today, Lauren is the Alpha Woolf at MRS WOOLF, a strategic brand consultancy that works with clients to build and manage creative projects. MRS WOOLF attracts companies, partners and leaders with heart and soul, that are as fierce about building value in business as they are about making a difference - and who recognise the importance of creativity as a critical driver of both.

Lauren has been based in New Zealand for the past 2 years consulting on various projects in SA, as well as the UK and USA and last year was the project lead for the New Zealand Tech (NZ Tech) global Brand Story. She's the co-founder of The Lockdown Collection (TLC), a social impact art initiative that saw millions raised for artists through the pandemic and is a marketing mentor for Youth Arts New Zealand (YANZ).

Last year, feeling inspired to stay ahead of the curve, Lauren took a deep dive into Web3, fascinated by the landscape and interested as to how the 'new internet' would impact creativity, marketing, brands, clients - and her teenage sons. She's just jumped off a project as Head of Marketing on a global NFT launch based in NYC which she confesses was the steepest learning curve of her life.

She's joining us to share her experience, what projects and people in the space have inspired her through impact, and the joy (and pain) she's had from her latest learning journey.

So, if you're keen to know more about what WAGMI means, and why humanity and creativity are still at the heart of everything, she's looking forward to meeting you all.



Tuesday, September 13, 2022
8:00 PM – 9:00 PM UTC

Venue map