Google Analytics 4 - What you need to know NOW

Google released a newer (4th) version of Analytics in 2019, commonly known as GA4. They’ve more recently confirmed the older 3rd version will be “switched off” in July next year. GA4 is completely different and it is important to allow plenty of time to complete the migration so you don't run the risk of losing any historical data, and are familiar with changes in reporting. In this short talk, Ryan will give you the background to the changes, explain why you need to act now, talk through some basic changes you can make yourself and share further resources that will help with more “advanced” changes. There will also be a Q&A at the end.