← Return to TechSoup

Understanding Marketing Automation & Personalisation

Jul 19, 2023, 1:30 – 2:30 AM (UTC)

TechSoup Connect Australia Chapter

Marketing automation has been around for a while, but for many of us we don’t know what it actually is, how much investment is required to get started, and how it actually works. Most of all we don’t know if it’s worth it!

About this event

Marketing automation has been around for a while, but for many of us we don’t know what it actually is, how much investment is required to get started, and how it actually works. Most of all we don’t know if it’s worth it!

In this webinar, Ryan from Refuel Creative will walk you through real life examples. You’ll learn how you can leverage marketing automation to improve the effectiveness of your marketing, your fundraising, and your social enterprise sales.

We’ll look at the systems and software you’ll need in place and how much it’ll all cost.


This course is suitable for: Beginners/Intermediate


Course Outcomes:

By the end of this webinar your organisation will have an understanding of the following topics:

What is marketing automation?

What is marketing personalisation?

What do I need to automate and personalise marketing?

Why should I look at personalising marketing?

What are the results?

Speaker

  • Ryan Jones

    Refuel Creative

    Founder & CEO

Host

  • Kat Milner

    Create Your Change

    Founder & Chief Tech Ninja

Organizers

  • Kat Milner

    Create Your Change

    Host

  • Ryan Jones

    Host

  • Bruce Nean

    Digital For Good

    Host

  • Krithika Ramkumar

    Host

  • Amy Efstathis

    Co-Host

CONTACT US