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Personal Connection at Scale: Using Telemarketing to Secure Donations

May 21, 7:00 – 8:00 PM (UTC)

TechSoup Connect Canada Chapter

Learn first-hand how a national charity used a simple telemarketing campaign to identify $1.4 million in future donations.

Fundraising + development

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About this event

We've all heard about the inter-generational transfer of wealth coming from the Baby Boomer generation and estimated at $1 trillion in Canada. In this informal conversation, you'll hear the details about a successful fundraising campaign that didn't ask for money, and how you might be able to use a telemarketing approach with your own supporters. 

Our host, Siobhan Aspinall, CFRE, will share the details and answer your questions on how the David Suzuki Foundation engaged their donor list to have a conversation about donating through bequests (gifts in wills).

Speaker

  • Siobhan Aspinall

    Sand Dollar Fundraising Management

    Fundraising Consultant

Organizers

  • Eli van der Giessen

    TechSoup

    Chapter Host

  • Ben Abel

    Abel Marketing

    Host

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