Is your nonprofit's website quietly heading toward a major — and avoidable — crisis?

Website redesigns can be expensive, disruptive, and risky. But with the right approach to ongoing website maintenance and support, you can avoid the stress and high costs of a full rebuild — and instead create a website that gets better, not just older, over time.

In this session, we'll dive into what proactive, strategic website maintenance really looks like. It's about much more than just updating your CMS core and plugins (although that's still essential for security and performance). True website maintenance uses real user data, continuous UX and UI improvements, and strategic brand alignment to keep your site evolving alongside your organization.

We'll share real-world examples from nonprofit partners who are taking a smarter approach — making small, targeted improvements that delight users, boost engagement, and extend the life and impact of their websites.

You'll learn:

• Why small, strategic updates are more powerful (and less painful) than massive overhauls
• How to spot early signals that it's time for a tweak, not a total rebuild
• How continuous website evolution strengthens your brand and deepens stakeholder trust

Your website should be a living, breathing tool for impact — not a ticking time bomb waiting for an expensive reset. Join us to learn how to make proactive website maintenance part of your nonprofit’s growth strategy.