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Branding Identity

Jan 28, 2023, 2:00 – 3:00 AM

Planning to make your NGO more noticeable in 2023? This is where you can start!

Communications + marketing

About this event

Brand is the sum total of how someone perceives a particular organisation. Branding is about shaping that perception.” - Ashley Friedlein

According to the American Marketing Association, a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. 'Brand' and 'Branding' have been discussed mostly in the context of businesses, one can't deny the importance of branding for the Non Profits especially in this era where social media has become the main and affordable medium of communications.

In this one hour session, you will be introduced to the basics of Branding that will help you to decide what your organisation want to accomplish, identify your target audience, define the terms of success with your campaign, and decide how you want to make your organisation known.

This session will be led by the expert in the industry with vast experience managing multiple clients and successfully enhanced their visibility in their respective industry. 

Regardless of your organization's size, this will be a great start of an exciting journey to tell the stories of your organizations to the rest of the world!

Speaker

  • Ahmad Khalis Mohammad Khuzaini

    Visiolab

    Co-Founder

Moderator

  • Saif Rusli

    KOMUNITI TIGA GLOBAL

Host

  • Zulfirdaus Abu Hassan

    KOMUNITI TIGA GLOBAL

    Founder

Organizers

  • Zulfirdaus Abu Hassan

    Komuniti Tiga Global

    Chapter Host

  • Norazizah Mohd Sharif

    Komuniti Tiga Global

    Host

Partners

KOMUNITI TIGA GLOBAL logo

KOMUNITI TIGA GLOBAL

VisioLab logo

VisioLab

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