It can be difficult for smaller organizations to follow expert advice and best practices for adopting and optimizing supporter relationships with a customer/constituent relationship management (CRM) platform, like Salesforce or Raiser's Edge. When is the right moment to make the leap from a spreadsheet or ad hoc system to a CRM solution? And which platform is the right fit for your organization? This session features on-stage interviews with people who have confronted all sides of the CRM question: from within orgs and as consultants to them. Attendees will gain wisdom about when to adopt a CRM and what questions to ask to make the right infrastructure decisions for their organizations. We'll address questions like:
