GA4 will officially replace Universal Analytics (i.e. GA as we’ve known it for the past decade) in just a few months. Unfortunately, GA4 isn’t a finished product and is still undergoing significant shifts in data structure and reporting access, and will require preparation to transition. Join PTKO as we re-assess the best steps you can take to prepare and be ready for the impending sea of change.
ParsonsTKO
Digital Business Analyst