Objectives:

Understand the impact of triggering language and digital assets on trauma survivors and develop a trauma-informed approach to marketing.

Learn how to create inclusive and representative marketing materials that resonate with diverse communities.

Identify current and appropriate language to use in your nonprofit's marketing materials.

Align your nonprofit's ethical lens with its mission to create consistent and impactful messaging.

Analyze case studies and best practices from trauma-informed organizations.

Learn how to measure the effectiveness of your marketing materials and adjust them accordingly.

Develop a plan for creating and implementing trauma-informed marketing strategies in your nonprofit.

Foster an open and supportive community of nonprofit marketers committed to ethical and inclusive communication.

Actionable Takeaways:

Develop a trauma-informed approach to marketing by understanding the impact of language and digital assets on trauma survivors.

Use inclusive representation to create marketing materials that resonate with diverse communities.

Identify current and appropriate language for your nonprofit's marketing materials.

Align your nonprofit's ethical lens with its mission to create consistent and impactful messaging.

Analyze case studies and best practices from trauma-informed organizations to guide your marketing strategy.

Develop metrics for measuring the effectiveness of your marketing materials and adjust them accordingly.