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Beyond Reach and Likes: Uncovering the Social Media Metrics that Drive Campaigns

Jul 11, 2023, 10:00 – 11:00 PM

Tired of vanity metrics? Discover the hidden gems of social media analytics that truly drive impactful campaigns.

Communications + marketingProgram delivery + management

About this event

📄 Slides from event

Get ready for an engaging and informative digital marketing session tailored specifically for the nonprofit sector. In the session, we will dive deep into the world of social media metrics and explore how they can be leveraged to enhance the effectiveness of your nonprofit campaigns.

During the presentation, you will learn:

  • The significance of tracking social media metrics for campaign success.
  • Key metrics that provide insights into the effectiveness of your strategies and tactics.
  • The role of data analysis and tracking in making data-driven decisions.
  • Best practices for leveraging social media metrics effectively.
  • Using Brand lift studies (BLS) and multi-cell BLS campaigns

We will also discuss tools and techniques to measure and analyze social media performance, enabling you to optimize your campaigns and drive meaningful results.

Don’t miss out on this opportunity to uncover the social media metrics that truly drive campaign success in the nonprofit sector. Join us and gain the knowledge and insights needed to take your digital marketing efforts to new heights!


When you arrive, please come up to the 6th floor and ring the doorbell on Suite 600

There is no parking onsite but plenty of paid parking nearby. The red star on the image below is our office location, the arrow is the alley (Eihu Ln) that has 3 parking lots.


  • Syju John

    Digital Marketing Consultant



Tuesday, July 11, 2023
10:00 PM – 11:00 PM UTC


  • Eli van der Giessen


    Chapter Host

  • Ben Abel

    Abel Marketing



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