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How many emails should I send to my list?

TechSoup Connect Western Canada Chapter
Wed, Oct 19, 12:00 PM (PDT)

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A frequently-asked question in the email fundraising world is, "how many emails should I send?" Fundraising expert Ben Johnson replies: "how long should a book be?" It turns out you can write seven books about a middle school kid with a scar. (⚡🪄🧙‍♀️)

Get advice from a baker's son. By mixing the ingredients of your email schedule to include thanking, engaging, reporting, and asking, your nonprofit will improve results and retain donors.

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