← Return to TechSoup

How many emails should I send to my list?

Oct 19, 2022, 7:00 – 8:00 PM

Dive into lessons learned from a baker's son on how mixing the ingredients of your email schedule to include thanking, engaging, and reporting, alongside asking, will drive up results and retain your donors.

Communications + marketingFundraising + development

About this event

A frequently-asked question in the email fundraising world is, "how many emails should I send?" Fundraising expert Ben Johnson replies: "how long should a book be?" It turns out you can write seven books about a middle school kid with a scar. (⚡🪄🧙‍♀️)

Get advice from a baker's son. By mixing the ingredients of your email schedule to include thanking, engaging, reporting, and asking, your nonprofit will improve results and retain donors.

Speaker

  • Benjamin Johnson

    Frontier Marketing

    Founder, Lead Strategist, Chief Scout, Father

Organizers

  • TechSoup - Eli van der Giessen

    TechSoup

    Chapter Host

  • Ben Abel

    Abel Marketing

    Host

Partner

TechSoup Canada logo

TechSoup Canada

CONTACT US