A frequently-asked question in the email fundraising world is, "how many emails should I send?" Fundraising expert Ben Johnson replies: "how long should a book be?" It turns out you can write seven books about a middle school kid with a scar. (⚡🪄🧙‍♀️)

Get advice from a baker's son. By mixing the ingredients of your email schedule to include thanking, engaging, reporting, and asking, your nonprofit will improve results and retain donors.