A frequently-asked question in the email fundraising world is, "how many emails should I send?" Fundraising expert Ben Johnson replies: "how long should a book be?" It turns out you can write seven books about a middle school kid with a scar. (⚡🪄🧙♀️)
Get advice from a baker's son. By mixing the ingredients of your email schedule to include thanking, engaging, reporting, and asking, your nonprofit will improve results and retain donors.
Frontier Marketing
Founder, Lead Strategist, Chief Scout, Father
Benjamin Johnson is a leader and strategist within the cause world. Ben founded Frontier Marketing in 2010 shortly after finishing his CMA designation (now called CPA), and having his first of two kids.
Since the late 2000’s Ben has been an advocate for integrated marketing and strategy-led, results-oriented fundraising.
Frontier’s mission is to bring efficient and effective dire…
Benjamin Johnson is a leader and strategist within the cause world. Ben founded Frontier Marketing in 2010 shortly after finishing his CMA designation (now called CPA), and having his first of two kids.
Since the late 2000’s Ben has been an advocate for integrated marketing and strategy-led, results-oriented fundraising.
Frontier’s mission is to bring efficient and effective direct-response fundraising to charities across Canada. For the last decade, Frontier has partnered with charities across Canada to raise over $10M in annual fundraising revenue through both email and mail.
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