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Improve Your Event Marketing Strategies by Leveraging What Already Works

Feb 9, 2022, 8:00 – 9:00 PM

Examples & Blueprints to Sell Out Your Next Fundraising Event

Communications + marketingFundraising + development

About this event


Our guest experts from Trellis wrote a guide to help you improve your event marketing.

  • For actionable next steps, download the free Trellis guide on How to: Create a Click-Worthy Social Post & Sell Out Your Next Fundraising Event here.
  • To learn more about how Trellis can up your fundraising game, sign up for a demo here


Not every organization is going to have success using the same strategies--which is why we don’t preach that we have the be-all, end-all of event marketing advice. Instead, we will provide you with tactics and guides to improve your current strategies and results, and show you how to determine what is working for your specific donors, your specific event, and your specific organization.

We will answer questions like: What if I don’t have a big email list or social media following? When and how should I use different marketing channels? And the most important question of all...How can I learn what worked and what to put more effort towards when marketing my next event?

Our session is delivered through specific tactics, clear how-tos, and real life examples. You’ll leave with actionable takeaways to implement immediately and examples from other successful organizations to use a blueprint. Get ready to launch yourself into your organization’s event marketing hall of fame!

Learning Outcomes:

  1. Specific tactics to add to your event marketing schedule (plus a schedule outline)
  2. Necessary social post elements to increase reach and conversions (plus a real life example to use as a guide)
  3. What to do if you don’t have a big email list or social media following
  4. How to leverage your event partners, sponsors, and supports to reach a wider audience
  5. How to track your efforts and use data to make smarter marketing decisions

Target Audience:

  • Fundraising professionals
  • Charities, non-profits, foundations, etc. (in Canada or the USA)
  • All levels - intro, mid, experienced

This presentation is from a CFRE Approved Provider and are happy to get full participation in your session CFRE accredited for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification. Please let us know if you would like your session to be accredited.


  • Rebecca Alfred


    Charity Relationship & Customer Success Lead


  • Emily Pilon


    Partnerships Lead

  • Zoë Ovenden


    Inbound Marketing & Content Lead


  • Eli van der Giessen


    Chapter Host

  • Ben Abel

    Abel Marketing





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