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Telling Your Analytics Story: How to Effectively Measure Success on Social

Sep 12, 2023, 7:00 – 8:00 PM

In this session, you’ll hear from Hootsuite's Laura Rychlik about how to conduct a high-level audit of your social media accounts and review your performance; plan ahead for the rest of the year and identify key action items for getting started; and set up proper conversion tracking and measurement to prove ROI.

Communications + marketingOperations + collaboration

About this event

In this session, you’ll hear from Hootsuite's Laura Rychlik about how to:

  • Conduct a high-level audit of your social media accounts and review your performance
  • Plan ahead for the rest of the year and identify key action items for getting started
  • Set up proper conversion tracking and measurement to prove ROI

PLUS, you'll learn how nonprofits like yours can save up to 75% on Hootsuite for nonprofits, courtesy of the Hootgiving program.

EVENT RESOURCES

Please find the slides from today’s presentation here. The Hootsuite team is also excited to share the following resources with you:

Speakers

  • Laura Rychlik

    Hootsuite

    Social Media Strategist

  • Laura Zubick

    Hootsuite

    Social Impact Manager

Organizers

  • Eli van der Giessen

    TechSoup

    Chapter Host

  • Ben Abel

    Abel Marketing

    Host

Partners

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iATS Payments

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One Day Website

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TechSoup Canada

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