Using social media to promote public health initiatives – from routine vaccinations to flu shots – has become a cornerstone for improving and sustaining healthier behaviours. But, in a digital landscape that's a minefield of mis-and-disinformation, executing a successful health behaviour change campaign is both difficult and complex. Join Capulet Communications in this session to learn more about how global organizations are successfully developing and implementing health campaigns on social media and evaluating their impact on health behaviours.