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What is a New Member Worth? A Guide to Acquisition Costs + Member Lifetime Value

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About this event

How much should you spend on ads or growth at your nonprofit? What is each email address worth? You need to know how to calculate donor/member acquisition costs and lifetime value.

Author and University of Southern California Professor Paul Orlando gives a friendly and accessible introduction to Unit Economics.  Paul will demonstrate methods to assess and calculate Customer Acquisition Cost (CAC), Lifetime Value (LTV), and more.

You will learn:

  • Ways to calculate Customer Acquisition Cost and Lifetime Value with additions like customer segments, cohorts, retention, and more (and why they can be imperfect methods).
  • How to manage the cost of growth along with potential value generated.
  • The difference between growing and scaling a nonprofit.

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