How much should you spend on ads or growth at your nonprofit? What is each email address worth? You need to know how to calculate donor/member acquisition costs and lifetime value.

Author and University of Southern California Professor Paul Orlando gives a friendly and accessible introduction to Unit Economics.  Paul will demonstrate methods to assess and calculate Customer Acquisition Cost (CAC), Lifetime Value (LTV), and more.

You will learn:

• Ways to calculate Customer Acquisition Cost and Lifetime Value with additions like customer segments, cohorts, retention, and more (and why they can be imperfect methods).
• How to manage the cost of growth along with potential value generated.
• The difference between growing and scaling a nonprofit.