Learn how to design a comprehensive user journey map that guides supporters from initial engagement to long-term retention. This interactive workshop will walk you through the key steps to understand and optimize your audience’s experience, enhancing donor acquisition and loyalty.

In the hands-on exercise, attendees will create tailored journey maps for their nonprofit’s unique audiences. The session concludes with an introduction to TechSoup’s Marketing Services, showcasing tools and strategies to streamline donor engagement and drive sustained impact.