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From Unreliable Magic to Good Marketing: Insights Learned from Interviewing 404 Nonprofit Leaders

Sep 26, 2023, 4:00 – 5:00 PM

TechSoup Events and Webinars

Learn how to use the Good Marketing Framework to run campaigns that both resonate with your community and drive mission-critical results.

About this event

Amidst constant change, competition, and competing priorities, most nonprofits lean on magic, not marketing, to hit their goals. During this session, we’ll share an easy-to-implement framework that breaks down the silos between marketing and fundraising enabling nonprofits to use community-first principles to unlock supporter and funding growth. Participants will walk away with an understanding of

  • Common pitfalls holding nonprofits back from growth
  • A primer on the Good Marketing Framework and how to apply it
  • Seven examples of how other nonprofits are using the framework


  • Noah Barnett


    VP of Marketing