Amidst constant change, competition, and competing priorities, most nonprofits lean on magic, not marketing, to hit their goals. During this session, we’ll share an easy-to-implement framework that breaks down the silos between marketing and fundraising enabling nonprofits to use community-first principles to unlock supporter and funding growth. Participants will walk away with an understanding of

• Common pitfalls holding nonprofits back from growth
  
• A primer on the Good Marketing Framework and how to apply it
  
• Seven examples of how other nonprofits are using the framework