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Google and Yahoo are implementing new guidelines for bulk email senders in early 2024 to protect against spam, fraud, and phishing and to improve deliverability.

The introduction of these measures presents a challenge for nonprofits that must protect sending reputation and still continue to communicate with a substantial number of recipients.

Join Constant Contact’s Matthew Montoya, Senior Channel Marketing & Enablement Manager, with these objectives:

• Detail how email deliverability works
  
• Explain Google and Yahoo’s imminent changes and how they impact marketing
  
• Demystify ways inbox providers authenticate your online brand reputation to assure delivery
  
• Share insights into the best practices for driving email engagement