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The Nonprofit Guide to Google Analytics

May 17, 2023, 5:00 – 6:00 PM

Learn how to use Google Analytics to measure the success of fundraising campaigns, achieve engagement goals, and optimize marketing efforts.

Operations + collaborationProgram delivery + management

About this event

We have archived this event. You can view the recording here.

Google Analytics is important for nonprofit organizations because it allows them to track website traffic, understand their audience better, and measure the success of online campaigns. Using Google Analytics, nonprofits can make data-driven decisions to improve their website's performance and engagement and optimize their fundraising and marketing efforts. During this webinar, participants will learn how to use the platform's features to track website traffic, user behavior, and conversion rates. We will also explain upcoming changes and how to prepare.

In this webinar you will

  • Learn how to use Google Analytics to measure the success of fundraising campaigns and optimize marketing efforts
  • Gain a better understanding of the importance of using data to inform decision-making
  • Discover how Google Analytics can help nonprofit organizations achieve their fundraising and engagement goals
  • Review important changes coming to GA and what that means for your organization 


  • Kyle Barkins

    Tapp Network


  • Julian Gerace

    Tapp Network

    Digital Solutions Manager