For nonprofits, GivingTuesday represents an opportunity to activate donors and supporters and amplify visibility on a global scale. This worldwide day of generosity offers organizations the chance to both engage existing supporters and acquire new donors through strategic campaign planning and effective storytelling.

Successful GivingTuesday participation includes understanding donor behavior, dispelling common myths with real data, and implementing proven engagement strategies. This holistic approach to campaigns empowers nonprofits to maximize their impact, build stronger donor relationships, and transform one-time contributors into long-term supporters.

Embracing strategic GivingTuesday planning ensures that resources are allocated effectively and that your organization is well positioned for the annual celebration of global generosity, ultimately leading to sustained and expanded community support.

In this one-hour session with Victoria Leonhardt from GivingTuesday and TechSoup's Stephen Jackson, you will gain understanding of:

• Who is giving on GivingTuesday and how to effectively target your supporters
  
• Data-driven insights that dispel GivingTuesday myths and demonstrate why every organization should participate
  
• Successful campaign examples and practical implementation tactics
  
• Access to free planning resources to jumpstart your efforts