← Return to TechSoup

Audience Intelligence — Learning About and Understanding Your Audience on Twitter

TechSoup Events and Webinars

Mar 23, 2022, 4:00 – 4:45 PM


Communications + marketing

About this event

We have archived this event. You can view the recording here.

How to identify and understand Twitter audiences - practical examples from nonprofits.

In this webinar, you’ll learn how to target niche audiences on Twitter and effectively implement them in your organic and paid campaigns.

  • Digital specialist at WWF Emily McCoy will demonstrate how they successfully used Audiense to influence their audiences and subsequently inspire more ambitious policies to protect and conserve nature.
  • Digital and social media insights strategist Edward Bass will present a study on identifying audiences and analyzing their sustainability and environmental conversation using Audiense and Pulsar.


  • Emily McCoy

    WWF International

    Digital Specialist

  • Edward James Bass

    More Light Ltd

    Digital & social media insights strategist

  • Carlos Serra


    Corporate Development Director