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Building a Donation Funnel

TechSoup Events and Webinars

Nov 16, 2021, 6:00 – 7:00 PM


Fundraising + development

About this event

We have archived this event. You can view the recording here.

Join TAPP Network’s director of strategic partnerships, Kaitlyn Salazar, and director of strategic marketing, Witt Godden, as we explore the nuances of an effective "donation funnel." Donation funnels are how people become donors and the ongoing communications around their donation engagement. In this webinar, you’ll learn how to properly analyze your existing donation funnels and optimize that process to increase your fundraising while building overall capacity.


  • Witt Godden

    Tapp Network

    Director of Strategic Marketing

  • Kaitlyn Salazar

    TAPP Network

    Director of Strategic Partnerships