We have archived this event. You can view the recording here.

Everyone is listening to them, talking about them, and launching them. Perhaps you see the potential value of a podcast for your nonprofit and are dying to jump in. Or others have suggested it, or are even pressuring you to launch a podcast for your nonprofit. But you don't know if it's a smart idea or not — after all, there are only so many hours in the day.

In this candid webinar, podcast producer and host Elaine Appleton Grant will explain several of the compelling outcomes nonprofits can achieve with a well-produced show — benefits that include growing existing audiences, reaching new audiences, intensifying engagement and loyalty, giving you content that can be repurposed in other channels, and building key relationships. But she'll also lay out the time and resource commitments of podcasts and help you make a clear-eyed decision about whether and when to step into this new world, and if yes, how and why.