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The Fundamentals of Email Marketing for Nonprofits with Keela

TechSoup Online Events and Webinars
Wed, Sep 15, 10:00 AM (PDT)

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Join Samantha Lego (Marketing Director at Keela) and Elsie Coffey (Director of Customer Care at Keela) as they dive into the wonderful world of email marketing for nonprofits.

About this event

We have archived this event. You can view the recording here.

Email marketing is an important communication channel for nonprofits. Whether you’re sending newsletters or fundraising appeals, you can personalize your messages and connect with donors via emails better than you can with traditional advertising. But, how can you get the most out of your email marketing campaigns?

Join Samantha Lego (Marketing Director at Keela) and Elsie Coffey (Director of Customer Care at Keela) as they dive into the wonderful world of email marketing for nonprofits.

You’ll learn how to craft engaging subject lines and copy to boost your email open and conversion rates so that you can raise more money. They’ll also show you how you can send the right emails at the right time to the right donors using Keela Automation. Finally, they’ll walk you through key email metrics and Keela's email reporting features so you can understand how to evaluate your email campaign performance. 

Speakers

  • Samantha Lego

    Samantha Lego

    Keela

    Marketing Director

    See Bio
  • Elsie Coffey

    Elsie Coffey

    Keela

    Director of Customer Care at Keela

    See Bio

  • Partners