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Brand strategy 101: How to build a brand that stands out and gets noticed!

TechSoup Connect Australia Chapter
Wed, Sep 14, 11:00 AM (ACST)

18 RSVP'ed

Is your NFP/business a memorable brand? Learn what sets you apart from the competition, and why clients choose to engage with YOU. Having a brand strategy in place gives you the power to connect with clients in new and meaningful ways. You'll get crystal clear on the crucial elements of brand strategy, how to create one, and how to get noticed by your audience.

About this event

Learn how to turn your business into a memorable brand.


A brand is what sets you apart from your competition, and the reason why your customers choose to engage with your cause. Having a brand strategy in place will give you the power to connect with your ideal customers in new and meaningful ways.


At the end of the workshop, you will be crystal clear on the important elements that form a brand strategy, how to create a strategy for your organisation and what you need to do to

get noticed by your audience!


• The difference between a business and a brand

• The importance of creating your vision and mission statements

• How to define your brand values

• Tips for understanding your target audience on a deeper level

• Ways to unpack your unique brand personality

• Defining your areas of impact with content pillars


You will learn theory related to brand building and have the opportunity to work through ideas that apply to your brand throughout the session.


This webinar is for you if:

• You are lacking clarity and confidence in your brand communications

• You are struggling to understand who your target audience is and how to communicate with them in an effective way

• You feel like you’re getting lost in the noise and don’t know how to stand out in a competitive space

• You know you have something amazing to share with the world but don’t know how to articulate it 

Speaker


Organizers