Jun 7, 2023, 1:30 – 2:30 AM (UTC)
TechSoup Connect Australia Chapter
How a not-for-profit business can start or grow in this challenging economic environment.
You run a Not-for-Profit organisation and reply on awareness and donations to keep afloat. You don’t have the money to engage marketing agencies or spend hundreds or even thousand 💲💲 on building online assets. You run on the smell of an oily rag and don’t have the time or money to invest in many courses.
OR
You need to scale and can’t or don’t know how.
OR
This economy has become super challenging, and you are going backwards.
You will learn how to find out what is working, what isn’t working and how to fix it so that you can supercharge your NFP marketing in our current economic environment.
• Who needs it?
• What is it?
• When do you use it?
• How do you gather the data?
• Reviewing the issues, you found?
• Fixing the identified issues?
• Is this a set and forget exercise?
Marketing is challenging at the best of times however when the economy is difficult NFP struggle badly. That means your marketing planning and implementation must be spot on. Every business needs a marketing plan or strategy that is assessed and tweaked often! This event is relevant to those who are starting up, those who have been going a while but are stuck and those who are looking to scale to greater heights.
Because without one you won’t have clear direction on how to generate leads, sales or donations.
You will be forever struggling to define what you do, who you do it for,
what online assets you need and how effectively your marketing is working. NFP need to connect to their audiences in a way that is unique to other businesses.
If you don’t have a clear starting point, you will never know IF your marketing is working, or how to fix it if it isn’t.
Move past all the advice and courses that tell you what they think you should be doing and learn how to assess in an analytical way IF what you are doing is working and how to fix it if it isn’t. Find out valuable information you can apply immediately for real and lasting results.
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