You may not identify as an entrepreneur, but applying an entrepreneurial mindset is important to whatever context you might be working in - whether it is non-profit and government agencies, corporates and the private sectors, or small to medium enterprises and startups.
Perhaps you are trying to fundraise and access grants, promote and market your organisation, products and services, and/or build partnerships. Taking an entrepreneurial approach will help you to move into scaling up, systematizing the way you work, streamlining what you offer, servicing your clients, and supporting your team.
Entrepreneurial thinking is about recognising opportunities in the marketplace and understanding how and when to capitalise on them in any context, including social innovation and intrapreneurship. It takes time to train yourself to use your talents and experience to see opportunities where others do not - so come along to this session and explore ways to extend your thinking and experience to the next level.
Wendy Perry is the Managing Director of Workforce BluePrint and Entrepreneur Facilitator for Adelaide – West, Switch Start Scale. An author, entrepreneur and educator, explorer and innovator, mentor and speaker on Entrepreneurship and Innovation, Workforce Planning and Development, Vocational Education and Training (VET) and TVET, International Capability and Capacity Development.
I am an experienced marketer, specialising in marketing and technology for not-for-profit organisations and small to medium enterprises.
In late 2016, after 6 years working in the not-for-profit sector, I formed my own agency, Refuel, to provide more hands on assistance to organisations of all kinds, and get my startup, GoTipping, ready for launch.
Now I work with a range of organisations to help them get the most out of their marketing and technology, pursuing my passions.