Is social media a complete waste of time? Not if you have the right strategy in place! A strong social media strategy will outline your key stakeholder groups, the platforms where they’re likely to be lurking or engaging and content that will appeal to them. This will ensure your success with social media.
Join social media specialist Rubina Carlson as she provides you the building blocks to develop a social media strategy. This will include the utility of content calendars; and shares how to schedule your social media content.
Rubina Carlson is the Digital Marketing Manager at Refuel Creative, with experience in both for-profit and not-for-profit organisations. She is a digital marketing zealot, with a genuine passion for all things marketing and technology. She is a social media specialist, and an accomplished speaker. She has developed and delivered courses dedicated to social media at TAFE SA and the University of South Australia as well as spoken at a number of conferences.
I am an experienced marketer, specialising in marketing and technology for not-for-profit organisations and small to medium enterprises.
In late 2016, after 6 years working in the not-for-profit sector, I formed my own agency, Refuel, to provide more hands on assistance to organisations of all kinds, and get my startup, GoTipping, ready for launch.
Now I work with a range of organisations to help them get the most out of their marketing and technology, pursuing my passions.