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Persuasive Copywriting Tactics 101: Learning how to speak your audience's language

Oct 25, 2023, 4:00 – 5:00 PM (UTC)

TechSoup Connect WordPress for Nonprofits Chapter

Are you speaking the language your target audience wants to hear? Copywriting is more art than science. The explosion of A.I. has many people thinking they can generate copy in the blink of an eye. While true, the thing that A.I. misses is the human connection. Come learn how to craft copy that your audience will love to hear!

Communications + marketing

About this event

Persuasive is the goal, not manipulation

Your homepage is the entry to your brand. It gives visitors the "doorstep" to learn more about you. Then, the individual pages on your website are called landing pages. These pages are focused on a single, specific purpose. Whether downloading an ebook or subscribing to your newsletter, landing pages encourage visitors to journey to a specific step or action (commonly called a conversion action).

Since landing pages are laser-focused on a specific goal, it's important that your copy is tailored to support those goals. What you speak about on the landing pages is the difference between a ghost and a conversion. It's that simple.


Join this webinar to learn:

  • Creating persuasive copy that grabs your visitor's attention
  • How to help you get straight to the point in your copy
  • The way to craft a call to action (CTA) that encourages visitors to do what you want them to do

Sign up now to reserve your spot!

Speaker

  • George Woodard

    eLsqrd Media Group

    Website Marketing Manager | WordPress Developer

Organizer

  • George Woodard

    eLsqrd Media Group

    Host

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