Oct 25, 2023, 4:00 – 5:00 PM (UTC)
TechSoup Connect WordPress for Nonprofits Chapter
Are you speaking the language your target audience wants to hear? Copywriting is more art than science. The explosion of A.I. has many people thinking they can generate copy in the blink of an eye. While true, the thing that A.I. misses is the human connection. Come learn how to craft copy that your audience will love to hear!
Your homepage is the entry to your brand. It gives visitors the "doorstep" to learn more about you. Then, the individual pages on your website are called landing pages. These pages are focused on a single, specific purpose. Whether downloading an ebook or subscribing to your newsletter, landing pages encourage visitors to journey to a specific step or action (commonly called a conversion action).
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