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Website Conversion Rate Optimization Playbook

Mar 8, 2023, 5:00 – 6:00 PM

Conversion rates are measured by the percentage of people who take a desired action. A phone call or a sign-up to your email newsletter are all examples of conversions. The average website will get some (or all) of these regularly. In this webinar, we'll cover conversions, why optimize them, measuring your conversion rate, focusing on data, what to optimize and how to test your changes.

Communications + marketing

About this event

Looking to increase your conversions?

Conversions mean taking action.

Knowing your website's conversion rate is an essential factor in making sure it works efficiently and provides an optimal experience for its visitors. 

Conversions are the result of these people visiting your website and then taking some sort of action like filling out a request form or making a purchase. 

This makes it important to track your website conversions to ensure that marketing efforts are producing the desired results for your business.

Even when visitors don't convert, you can use their data to tweak the elements on your site so that more visitors take action and grow your leads. 

If you're looking for advice on how to optimize the conversion rate on your website, we invite you to attend our free webinar where we'll show you ways to boost conversions and give tips on creating an enjoyable journey for customers from landing on your page through completing the desired action.

During this webinar, you will:

  • Learn about the different types of conversions and what exactly "macro" and "micro" mean
  • See why it’s important to measure your conversion rates to create actionable data for your business
  • Understand why you should only ever make changes based on data and not hunches or guesses
  • Find out what you can optimize on your website to start increasing your conversions quickly
  • Learn how to use A/B testing to know which of your changes are really boosting your conversions


  • George Woodard

    eLsqrd Media Group

    Website Marketing Manager | WordPress Developer


  • George Woodard

    eLsqrd Media Group